The first television spot for Valve Software’s highly anticipated Portal 2 has hit the internet.
The spot stars Atlas and P-body, the two robots that are the protagonists of the games co-op campaign and in my opinion Valve could not have chosen two better mascots. Seeing them interact with each other is charming and has definitely made me more excited for the game.
Valve made the decision to make the advert in house. Valve’s Marketing VP Doug Lombardi attributed this to past problems with advertising agencies in the past stating:
“We’ve had many creative kick-off meetings with agencies over the years, and you’d be shocked by the treatments that have come back. Copycat treatments. Cliché treatments. Treatments that reveal the agency wasn’t listening in the initial meeting.”
Portal 2 will be released on the 21st of April.