Full Press release below.
Elmsford, N.Y., June 11, 2010 – Turtle Beach, a leader in premium XBOX 360®, PlayStation® and PC gaming headsets, today announced it will introduce its new Ear Force PBT Bluetooth Communicator for PS3 at the Electronic Entertainment Expo (E3®) 2010 in Los Angeles (June 15 – 17, LA Convention Center, South Hall, Booth 417). The innovative dual-pairing Ear Force PBT is an earpiece device that’s usable with any Bluetooth-enabled mobile phone both during gaming and on its own. This notable convenience feature of the Ear Force PBT enables gamers engaged in PlayStation Network (PSN) play to receive phone calls while gaming without missing a beat and underscores Turtle Beach’s forward-thinking approach to delivering superior audio and communication platforms for gaming and other entertainment experiences.
A pioneer and leader in the video game peripheral marketplace, Turtle Beach is undertaking an extensive rebranding to fortify its position with gamers, while extending its reach deeper into mainstream lifestyle markets.
“Gamers are multi-taskers. A lightweight earpiece that can be used both with the PS3 and Bluetooth compatible mobile phones, the Ear Force PBT provides exceptional game audio, communication and convenience for either application, or both at the same time.” said Michael Arzt, Turtle Beach Vice President of Marketing and Business Development. “This performance and value proposition will make the PBT the go-to, all-in-one communications solution for many PS3 gamers.”
The Ear Force PBT connects to Turtle Beach’s Ear Force X31 and X41 XBOX headsets, via a 2.5mm jack, enabling them to be used with PS3 and its full PSN chat functionality. It can also be fully charged in under two hours to provide up to eight hours of talk time. A convenient, removable alligator clip allows gamers to attach the unit to clothing for easy access.
The Turtle Beach Ear Force PBT (MSRP: $49.95) will be available starting in July atwww.TurtleBeach.com, as well as at other online retailers and major US and Canadian retail stores. Turtle Beach premium gaming and audio products are available at Best Buy, GameStop, Amazon.com, Newegg, Meijer, Best Buy Canada, The Future Shop and other fine retailers. Turtle Beach products are distributed in Europe by Mad Catz Interactive, Inc. (AMEX/TSX: MCZ www.madcatz.com.)