EA thinks Console prices have “a long way to go”

Eric Brown EA’s CFO feels there’s still a ways to go as far as pricing for consoles is concerned. “I think pricing has not come down as much as we would have expected at this point in the cycle compared to the last,” he says.

Michael Pachter apparently agrees saying ; “because its manufacturing costs are lower, Microsoft has the ability to lower price as early as March or April,” he said.