82% of parents aware of ESRB ratings

Activision says a recent survey concluded that 82% of gamer parents are well aware of the ESRB rating guidelines and what they mean. The survey also found that 75% of children who play games understand the rating system, and that 70% of parents actually pay close attention to the ratings when buying a game either for themselves or for their families.

So that mother buying a copy of GTA4 for her 11 year old son just doesn’t give a  F%#$.