Sony almost breaking even on console sales

Despite a recent price reduction with the release of the slim model, Sony might soon actually make a profit on each PlayStation 3 sold. Thanks to the  cost of components, the new 120GB PS3 Slim is assembled for a mere $336 and retails for a far more wallet-friendly $299. That’s a loss of just $37 per console.

Consoles rarely make a profit, as manufacturers deliberately sell them as cheaply as possible and aim to recoup their losses through game sales and royalties. However, if Sony manages to reduce production costs even further, the Japanese giant could find itself actually breaking even or making a profit.

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